Social Media: It's Not About You, It's About Your Audience

We might think as a business, we use social media for us. In a sense, yes, this is true, we use it for brand awareness, brand recognition & to sell products / services. However, it’s also largely about our audience. This blog looks into how we can get to know & understand our social media audience, in order to create a more positive customer experience & create a loyal, engaged customer base.

Ask yourself: Why Do You Care About Social Media?

• Share new products / updates
• Convert audience to take action
• Get the word out about promotions
• Show off how many people love you
• It’s a must-have in 2020
• Use social media to make money
• Because everyone else is on social media

HEY – SOCIAL MEDIA ISN’T ABOUT YOU?!

IT’S ABOUT YOUR AUDIENCE.

So, you need to get to know them!

You need to understand their:

• Wants
• Needs
• Cares
• Desires
• Problems

In doing this, you can then educate your audience on how you can make their lives better.

You might be thinking, errr, how do I do this?

Well, something called SOCIAL LISTENING.

Brand24 & BuzzSumo are examples of software you can use to do this (I believe they both have free trials so make use of this & test how it works for you!)

Fun fact to finish off? I know you’re keen.

If we can tailor content on to relate to our audience, they will have a more positive experience.

The impact of a positive customer experience?

71% of consumers who’ve had a positive experience will share with friends.

We hope this blog helped you question why you care so much (if you do) about social media & how, as a business, you can harness the power of an engaged, loyal following & provide a positive customer experience for your audience.

IF YOU FOUND THIS USEFUL, LIKE & SHARE FAR & WIDE.