Digital Marketing’s Role in Vaccinating the Nation

Digital Marketing never fails to amaze me. What a powerful tool it has been in aiding the UK to take that leap of faith in getting vaccinated.

For the masses, across all generations, there were many concerns around the effectiveness the jab would provide. The common factor amongst those both for and against, have something in common, and that is social media.

The platforms to discuss opinions, read up on statistics and hear real reviews, have been inundated with information, all due to Digital Marketing. People have formed new ideas based on what they’ve seen online. With updates at everyone’s fingertips its been an effective way to relay messages throughout our time in lockdown.

With a real positive push on the latest vaccine rollout, we’re finally seeing the light at the end of the tunnel. It makes me proud to be part of a career that implements real change and I cannot wait to see how Digital Marketing shapes the next few weeks with restrictions starting to ease.

Stay safe, follow instructions and let’s finish this together.