

ONQOR Design
ONQOR Media
Xplain is a software developed by Solum Financial, offering users a structured way to evaluate derivatives, and help people to understand the derivative evaluations. They needed a new website designed & developed within a short space of time. Xplain were looking for a full service agency to manage everything for them in one place, from concept to creation, with the addition of SEO work on the finished product. This project was a collaborative effort between our internal teams to create a fresh, financial site for Xplain. Check it out below!
Xplain is a software developed by Solum Financial, who provide banks, supranationals, corporates, insurance companies, public sector entities, and asset management firms with derivatives and capital market solutions. Xplain software, is a product offering users a structured way to evaluate derivatives, and help people to understand the derivative evaluations.
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Xplain's challenge was that they needed a new website designed & developed in a short space of time. They were looking for a full service agency to manage everything for them in one place, from concept to creation, with the addition of SEO work on the finished product.
A collaborative effort between our internal teams to create a fresh, financial site for Xplain. ONQOR Design worked on UI/UX wireframes and Print Design, DevHub then stepped in for the site build. Once the site had been built, our Dev Team worked closely with Marketing to conduct initial SEO work on the new website.
Their process involved evaluating how to decrease bounce rate, increase user engagement and in turn, conversion. The focal point lay within on on-page, off-page and technical techniques to increase their SEO score and in turn where they place on SERP’s.
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- We designed a brochure about Xplain, featuring the different services they offer. Sticking to their brand guidelines it was about translating a complex product into a clear presentation divided their main offering into 3 separated sections. - We opted for a minimal look using mainly straight lines whether throughout the graphics or the imagery sourced. The idea behind it was to be as clear as possible leading the viewer to capture as much information quickly.
* A comprehensive website explaining what Xplain does. (Pun intended). * Communicating the idea of three software solutions that offer financial insights. * Creating strong branding assets that are sustainable and scalable. * Allowing users to learn more about the products Xplain provides whilst acting as a portal to signing into the software itself. * The idea was to convert users learning about the product to get in contact and request a demo.
Take a look at the website!