Introduction To Blog-Writing

How difficult could it be to write a blog post? Writing a blog post isn’t difficult at all, but writing a great and engaging blog post is an art! It is completely normal to feel a lack of enthusiasm when you are a beginner within the blogging world, but do not give up because the more you write, the more it becomes second nature to you.

This blog will take your through some important steps to consider when writing a blog. Look at that, a blog about a blog?! I have devised a short guide that will help you find the motivation and drive to sit down, open that page and start writing! 

Planning Your Blog

Don’t we all wish we could click our fingers and *boom*, blog written. Well, writing a blog post takes more than a couple of hours, even if you are the fastest typer in the world and your writing skills are on point.

From brainstorming the idea to finally pressing ‘publish’, it’s important you put the time in. You might find that you’ve spending several days or even a week on it, however its important to spend those hours planning your post and even thinking about your post before you actually write it. You’ll probably write a few drafts before you’re happy with it, but keep going!

There’s a saying… ‘No fun for the writer, no fun for the reader’, this is the motto that you should take on board when writing your blog. Be sure to pick a topic that you are actually interested in. It is always evident when a writer is bored by their subject. If you’re putting energy into it, the reader will feed off it!

Write About What You Want, If You Can! 

Remember, not every post is going to get you excited. Some posts will feel like a chore. However, if you have got control over what you write, then choose topics you’d want to read about. The more excited you can be about your topic, so will your readers.

Write An Outline 

Your outline doesn’t need to be lengthy, just a rough guide to make sure you are on the right track and not rambling on.

Research Your Topic 

One of the biggest secrets in the blogging world is that bloggers don’t always know everything about the topics that they are writing about. This does not mean that bloggers are insincere. Many bloggers are naturally curious and curiosity is what makes them great at what they do. If you blog for a living, you will be required to be comfortable jumping from one topic to another, even if you haven’t got the slightest clue about any of it. Knowing how to properly research is what allows bloggers to write

Check Your Facts 

Let’s face it, everybody makes mistakes. It is important that you check your facts before publishing your blog. If you are just starting out, your credibility could take a major hit if you publish inaccurate information. In the event that you do publish inaccurate information on your blog, own up to it right away and be transparent. Be honest, own it and fix it – quick.

Write An Eye-Catching Headline

Everybody has different opinion when it comes to headlines. Some say you should be as specific as possible – this is to avoid misleading readers, while some may recommend a more abstract approach.

To compose a blog post headline, there are two main ways to tackle it:

1. Decide on your final headline before you write the rest of your post – you can then use your headline to structure your outline.

2. You can write your blog post with a working title and see what fits when you’re done

TIP: Try posing a question within your headline!

Writing The Blog

So you’ve done your research, decided on a headline and now you have to sit and ACTUALLY write the blog post. There is no right or wrong way of writing your post. You might sit down and write a draft in one go, or you can gradually write it over a period of time.

Getting as much done in one session might be more efficient as it makes it easier to stay focused on the topic and minimises the chance of forgetting crucial points (but everyone is different!).

Don’t forget! Writing becomes a lot easier and feels more natural the more you do it. You may feel like it’s taking you forever to write your post, but remember the saying ‘practice makes perfect’, you’ll be knocking out amazing posts in no time.

Using Images In Your Blog

Using images will allow you to break up your text in your blog post. Many individuals skim through blog posts rather than read every single word.

Visual Punchlines

A well chosen image can help lighten the tone of your blog post and add humour into it. This is best if your blog post is lengthy, or a little dull when it comes to the topic.

Images can help complex topics more easily understandable and digestible for the reader!

Using diagrams, charts, infographics, tables and other visual assets can help your readers understand complex or abstract topics and latch on to the point you are trying to make.

The Edit

If writing a blog post wasn’t hard enough already, editing a blog is even harder. It is commonly assumed that editing is just looking over sentences that aren’t flowing together or fixing grammatical errors.

Even though both of these factors are very important, editing is more than that. It requires seeing the piece as a whole and sometimes being willing to cut down on words.

Avoid Repetitions

Once you have completed your first draft, read through the post and check for words that could be replaced to avoid repeating yourself.

Read Your Post Out Loud 

when reading your post, read it out loud. Sometimes it sounds different, if a certain sentence reads awkwardly out loud, it will probably be awkward in the readers mind.

Have Someone Else Read It

If you are an inexperienced blogger, then this is a critical step. Ask a friend, colleague or even a family member to check your work. This is not a sign of weakness. In fact, this shows that you are committed in making your post as strong and effective as possible.

Proof reading is a must. You want to know their thoughts on the flow of the blog and whether it makes sense structurally.

Ask yourself;

1. Do my points come across well to the reader?

2. Is the topic clear?

3. Does the piece encourage the reader to reflect on or challenge an existing belief?

Keep Sentences Concise & Paragraphs Short

If your blog contains huge amounts of text, this could easily intimidate the reader. Sentences should be short and sweet as it will be easier to follow.

Perfection Does Not Exist

There’s no such thing as a perfect blog post. This doesn’t mean that you should publish careless or unfinished work. Try your best to make every post as good as possible and learn from the experience.


Blogging may seem easy until you’ve had to sit there, staring at the blank page. Don’t let this discourage you because it does get easier with time and practice. You’ll be a professional blogger in no time time at all.

Grab your pen, and blog like a boss.

Do you need help with blog writing for your business? Get in touch with us today.