So, We've All Heard About It - But What Actually Is It?
Email Marketing can generate new business, if it’s done correctly.
You need to make sure you’re focussing on some key things:
- Open Rate – this is the percentage of prospects who open an email.
- Response Rate – this is the percentage of prospects who respond to an email.
- Conversion Rate – this is the percentage of responding prospects who subsequently buy off the back of the email sent.
Fun Fact (but you already knew this..) – It’s the Conversion Rate that’s the most important metric! Why? It’s how you make money.
Let's Break It Down Into Some Do's & Dont's..
Download our in-depth ‘do’s & don’t’s’ when it comes to Email Marketing right here..
Tips for your next email?
- Get permisson (even more so important with GDPR these days!)
- Push out great content
- Make sure they remember you
- Make it easy to be a customer
- Avoid the salesy sentences
In Short..
- Live by those Do’s & Don’ts
- Test & Repeat
- Always include CTA’s
- Ask for Feedback
Are you still confused?
Maybe you don’t have the time to manage the campaigns?
Let's jump on a call & discuss how we can help you out!
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