COVID-19 has had a profound effect on millions of businesses around the globe.  However, fear not, digital marketing is a great tool for businesses to use. It can help them continue to reach their audiences and drive sales through eCommerce.

 

Below are some of the reasons why digital marketing is so important for businesses and how it can help your business grow, especially during these trying times.

It allows you to target your audience directly

Digital marketing allows businesses to target their audiences directly.  Consumers seeing ads which are more relevant to them means that they’re more likely to make a purchase.  Secondly, social media, more specifically, is where people spend the majority of their free time. If this is the case, why not utilise these platforms to reach your desired audiences? Businesses can reach their audience much easier and gain more potential customers.

However, a social media strategy is required in order to carry this out effectively.

It gives small businesses a better chance at competing with conglomerates

It can be extremely hard for small businesses to compete with the large ones due to customers opting to shop with brands that they recognise.  Search engine optimisation, most commonly referred to as SEO, allows companies to rank higher in search engine results.  The good thing is that it doesn’t require a large budget, so it gives small businesses the same opportunity that businesses with much larger businesses do.  Check out our blog on SEO for more information.

You have access to more advanced analytics

The advances in analytics allows businesses to have much deeper insights into how their audiences are interacting with their content.  Some of these insights include; how many people have seen the content (impressions/reach), how many likes, comments and shares it’s received (engagement) and the location, age group and gender of the followers (audience).  This is an extremely useful tool for businesses, they are now able to use these insights to continually optimise their ad strategies and campaigns.

For more information on how digital marketing can help your business, get in touch with us today!