We might think as a business, we use social media for us. In a sense, yes, this is true, we use it for brand awareness, brand recognition & to sell products / services. However, it’s also largely about our audience. This blog looks into how we can get to know & understand our social media audience, in order to create a more positive customer experience & create a loyal, engaged customer base.

QUESTION TIME..

Ask yourself: Why Do You Care About Social Media?

  • Share new products / updates
  • Convert audience to take action
  • Get the word out about promotions
  • Show off how many people love you
  • It’s a must-have in 2020
  • Use social media to make money
  • Because everyone else is on social media

NEWSFLASH...

HEY – SOCIAL MEDIA ISN’T ABOUT YOU?!

IT’S ABOUT YOUR AUDIENCE.

So, you need to get to know them!

You need to understand their:

  • Wants
  • Needs
  • Cares
  • Desires
  • Problems

In doing this, you can then educate your audience on how you can make their lives better.

LISTEN TO THEM...

You might be thinking, errr, how do I do this?

Well, something called SOCIAL LISTENING.

Brand24 & BuzzSumo are examples of software you can use to do this (I believe they both have free trials so make use of this & test how it works for you!)

A MORE POSITIVE EXPERIENCE...

Fun fact to finish off? I know you’re keen.

If we can tailor content on to relate to our audience, they will have a more positive experience.

The impact of a positive customer experience?

71% of consumers who’ve had a positive experience will share with friends.

OH, WHAT'S THAT? YOU FOUND THIS USEFUL!

We hope this blog helped you question why you care so much (if you do) about social media & how, as a business, you can harness the power of an engaged, loyal following & provide a positive customer experience for your audience.

IF YOU FOUND THIS USEFUL, LIKE & SHARE FAR & WIDE.