SEO – Search Engine Optimisation

SEO is something we specialise in here at ONQOR Group, it lies within ONQOR Marketing.

One of the biggest questions we get from our clients here at ONQOR is ‘what is SEO?’ & ‘how does it work?’. Are you a business starting to build your website or going through a website redesign? Do you hear the words ‘search engine optimization’ or ‘SEO’ & feel a bit intimidated?

Have no fear – ONQOR are here! (bit much…sorry!)

If you’re sitting there thinking, SEO….hmm (don’t worry), we are going to break it down for you in this blog post.

SEO – What is it?

SEO stands for Search Engine Optimisation. 

This is the process of optimising your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that makes your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.

Quick, simple, short definition: SEO is improving your visibility online in search engines.

SEO – How Does It Work?

Search engine bots scan, or crawl, different websites to better understand what the site is about. This helps search engines deliver more relevant results to those searching on the platform using certain topics or keywords. Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.


Okay, so now you have a basic understanding of what SEO is & how it works – how can you improve yours?

There are many things you can do to enhance your SEO – here is a list of simple ways to boost yourself in search engine rankings.

Name Images

Do you use images on your website? If you don’t, you should. If you do – amazing! Are these images named?

We’re not talking ‘IMG.12345’, We’re talking actual words describing what the image is. 

Alt-text (Alternative text) is used within an HTML code to describe the image if for example, the image isn’t loading or if the search engine needs further description.

Example:  Let’s say we are uploading an image of a girl talking to another girl in the office for our wellbeing at work website page.

Name of the image?

Girls Laughing At Work


Good: girls laughing at work

Better: girls & colleagues laughing in the office at work

Best: girls and colleagues laughing in the office at work enhanced wellbeing 

Put simply, Google doesn’t have eyes! So you need to tell them what is going on in the image you’re uploading to your site.

GMB Account

Google My Business Account – have you got one?

Get one! This is the box on the right-hand side of Google which comes up when you google search a business.


Use it

Don’t you find it frustrating when it’s clear a business has a GMB account, but it’s not up to date?! Make sure you’re using & updating your account. If your opening hours change – add them in, if you have a promotion running – put it on there, if you’ve moved recently – make sure GMB knows!


Reviews also come up on your GMB. 

Did you know? Google loves reviews. 

Reviews really help your SEO – so make sure you ask people to review you on GMB.


Really sit and think about what your searchers would be searching to come across your website & content. It’s these words you want to have throughout your content, which the search engines will pick up. Therefore enabling your content to come up when people search with those terms. Obviously, the keywords should be related to what you’re talking about in the specific content. Tip: Don’t be a ‘keyword stuffer’ (yes, it’s a thing), stuffing loads of keywords into your content can seem inauthentic & not enjoyable for viewers of your content to read.


The meta description on your website & website pages tells a search engine more about what each page talks about. It also enables people clicking & visiting these pages to gain a better understanding of what the page is about and if it’s relevant to what they’re searching for. Don’t forget, the meta-description should include your keyword!

Heading & Subheading Tags

Give your page a heading (H1) & sub-headings (H2, H3, H4). These make your content easier to read for viewers & improve your SEO. The different heading tags will help search engines better understand what your content is about. 

Back Links

Back Links are links to external pages. Make sure you link to other websites, whether it be people you’ve worked with or somewhere showcasing your blog post.

Example: Let’s say you have a page on your website about a charity you work with or raise money for, in your text copy on that page insert a backlink to the official website for that charity for people to find out more information!

NO BROKEN LINKS – Using Google Search Console is a great way to check for broken links.

TIP: Be careful who & what pages you link to – just like in real life ‘be careful who you associate yourself with’ on your website.

Internal Links

Internal Links are links to other pages on your website. Having these links keep people on your website for longer & Google loves this!


Writing a blog is an easy way to get keywords in – you can put them in the first sentence or title. Keywords Everywhere is a super-helpful plug-in for Google Chrome.

Mobile First

A large proportion of people using search engines will be using a mobile device – ensure that your website is friendly for mobile users. You don’t want people bouncing off the site because it’s not mobile-responsive.

Load Speed

The loading speed of photos or videos might be another reason why people visiting your site might bounce. You may have an amazing website, but if it takes too long to load then people visiting your site might bounce. The average user will wait up to 3 seconds for a website to load until they lose patience. Reduce your load speed to avoid missing out on potential customers.

Not only do people get frustrated with slow websites, but Google also isn’t keen on them either! Load Speed affects your SEO score.


SEO – A Quick Fix?

It will take as long as it takes! Tip: Update it regularly.

What To Do Next?

Check out our free SEO Score Checker 

If you need help with your SEO – get in touch & let’s grab a coffee!