Heard of Spotify?

It’s a music streaming service that gives its users access to millions of songs, videos and podcasts from artists of all genres and locations.

Since its launch in 2006, it has become a huge success with 217 Million accounts registered as of April 2019!

We Have An Office Playlist... O.JAMS!

You know this, but let's just talk about Social Media!

Yes – we’ve all heard of and use social media- howevere it’s still important to define what is is.

A simple definition of social media is: be a platform for interacting with people via the internet.

So technically..Spotify is a form of social media.

The Six Features That Make Spotify The New Social Media

1. Spotify requires all of its users to have personal accounts

Most social media platforms will require its users to have a personal account, so does Spotify. Ad-supported or paid; every user has profile. These accounts allow the user to add a profile picture and follow friends, family and artists. They also allow you to see music that the people are listening to, artists they follow and playlists they’ve created.

2. The platform has a newsfeed/homepage

Spotify’s homepage displays new music suggestions, artists or playlists to follow and the users listening history. Each Spotify user’s homepage is different and tailored to the user’s listening preferences.

3. You can use the platform to connect with others

Spotify allows users to follow each other and see what music they’re listening to and artists you’re following etc. Following playlists gives users a deeper insight into the music the people they follow are listening to. Spotify has also introduced Spotify Codes, which allow users to share music and profiles with friends and families. Snapchat and Instagram have a code feature which serves a similar function.

4. Frequent Updates

Spotify sends their users updates on new releases from artists that they follow, concert presale codes etc.  The platform also allows the users to choose how (email or push) or whether they want to be notified, similar to Facebook and Instagram.

5. Likes/Trends

Streams are similar to likes, but for songs. More streams equal more success, but it only counts when the song has been playing for 30 seconds or longer.  Songs being added to playlists are another form of liking. The more playlists that your song gets added to, it will receive more exposure resulting in more streams.

6. The ability to create and post content

Spotify gives unsigned artists the power to post their music without the support from a record label. Historically, if you wanted your music to be heard, recommendations and financial support from record labels were needed to get your music onto the radio.  Spotify has removed the middleman and given the power to the creators.

So, What Does This Mean for The Music Industry?

Streaming has had a huge impact on the music industry and has completely changed the idea of what an album is.  Before the invention of streaming, the goal of an album was to produce a selection of cohesive songs that tell a story.  Artists don’t create songs for albums anymore but playlists.

Check Out Our Most Recent Podcast On Spotify...