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ONQOR Design

ONQOR Marketing

ONQOR Media

Ferns Group is a market leader that provide tailored reinstatement services to major clients, mainly in the Gas, Water and Power Networks Utility Sectors. Ferns provide Reinstatement Services across the UK, including Aggregates, Recycling, and a full range of Utilities Services.

the client

Ferns Group is a market leader that provide tailored reinstatement services to major clients, mainly in the Gas, Water and Power Networks Utility Sectors. They wanted to establish their brand awareness and presence within the construction industry, utilising channels such as website and social media. Using our expertise across ONQOR Design, DevHub and Marketing we’ve worked with them on website re-design, development, a job portal build, SEO projects, and monthly Social Media Management - helping them to stay reactive and relevant to their audience, increasing their following and overall engagement.

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the challenge

the challenge

the challenge

Ferns Group wanted to establish their brand awareness and presence in the construction world. Their desire was to utilise channels such as website and social media to gain the right following and showcase all of the different elements that make up Ferns Group. They asked us to help position them on platforms where they could engage with their audience, understand their community on a deeper level and gain new insight into their behaviours.

the solution

Using our expertise across ONQOR Design, DevHub and Marketing we’ve created a hub of engaging content, giving Ferns Group a voice within the construction community. Following a full website re-design, development, and job portal build, we’ve been working with Ferns Group on SEO projects, and also monthly Social Media Management - helping them to stay reactive and relevant to their audience, increasing their following and overall engagement.

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ONQOR Design

Graphic design

UI / UX Design

Graphic design

Social media content creation

Working closely with the ONQOR Marketing Team, ONQOR Design worked on giving social content a creative revamp. The aim was to craft the content as fun and impactful, whilst also sticking to brand guidelines and offering a professional profile of the business. Using the brand fonts & colours, we worked on creative assets for campaigns aimed at educating people, through the use of engaging visuals, about the services Ferns Group offer. We collaborated with their team to develop several creative themes to cover the ideas for content drafted by our Marketing Team. Our creative talent throughout the business allowed us to make use of mixed media content creation. Utilising the photography shoots we'd done for Ferns Group and other design elements, we really wanted to give the brand a vibrant and young image.

UI / UX Design

Ferns Group contracted us to develop a clean website to showcase their group service offerings and capabilities that reflected the size & scope of the business as a whole. The website had to act as a tool for visitors, particularly those looking to apply for jobs with the organisation. Over time, we have developed on the website & continued to maintain the sites online presence & content.

Take a look at the website!

ONQOR Marketing

Social Media Marketing

SEO

SEO

Forefront Utilities Website

Ferns Company Website

Forefront Utilities is a new subsidiary of Ferns Group, providing utilities services across the South East of England. We were contracted to improve the websites visibility on a regular basis & improve the overall brand presence by carrying out on-site and off-site SEO strategies.

We’ve worked with Ferns to complete monthly SEO work for their site. This included; brief SEO Strategy, outlining keywords, phrases and competitors to keep an eye on. We completed SEO related tasks within; content, indexing, mobile, structured data, security, performance, domain, and branding. Ensuring they have everything optimised, including on-page and off-page SEO. We also work on the SEO for pages on the site and blog posts. 
 We’ve increased their WooRank SEO Report score from 62 to 70 over a period of months. Due to the pandemic, Ferns made the decision to reducing their Marketing budget, and just continued with Social Media Management with us.

ONQOR Media

Photography

Photography

Brand Image Gallery

We developed a bank of images for ferns to use across different channels. the website, their social media, email marketing etc ...

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