ONQOR Design
ONQOR Marketing
ONQOR Media
Glorious World is a Luxury Designer Women’s Clothing Store, selling designer clothing, accessories and footwear to Glorious Women around the UK.
the client
Glorious World is a Boutique Designer Women’s Clothing Store, whose main challenge was to increase sales of their high-quality, luxurious products. Despite the decision to shut the store at points throughout 2020 and into 2021 due to the pandemic, the client was determined to use Digital Marketing to their advantage. A collaborative effort across ONQOR Group, enabled all teams to work together on services such as; Website Design & Development, SEO, Graphic Design, Email Marketing, Media Production, Paid Advertising, and Social Media Marketing.
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the challenge
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the challenge
Glorious World's main challenge was to increase sales of their high-quality, luxurious products. Alongside this, and the fact that stores shut throughout 2020 and into 2021, the client were keen to use Digital Marketing to their advantage. They were looking for a full service agency to manage everything for them in one place.
the solution
A collaborative effort across ONQOR Group, enabled all teams to work together on services such as; Website Design & Development, SEO, Graphic Design, Email Marketing, Media Production, Paid Advertising, and Social Media Marketing. The aim being to expose Glorious World's USP, the people behind the scenes, the all-exclusive boutique personal shopping experience, and generate traffic to the site to increase sales.
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ONQOR Design
Branding
Primary logo
Secondary logo
Fonts
Bembo STD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Colour Palette
#ffffff
#cdc6bb
#9e9899
#36393e
#4e3e3f
#5c4350
Glorious put their trust in us to develop their branding for them. Our Design Team have worked hard to design the logo, brand guidelines, tone of voice and brand creative strategy for this client. Being a luxury fashion boutique, it was important to give the brand image an elegant yet modern feel. Aiming to encompass all that it means to be Glorious Women.
Through the use of the colour purple, we enabled the brand to evoke the luxurious and high quality feel. We developed a positive relationship with the client, focusing on listening carefully their needs, requirements and requests in the hope of translating this into creative assets for them.
Print Design
We were tasked with designing a system of gift cards enabling people to gift their loved ones with Glorious products. Given the nature and tone of voice of the brand, we decided on a matte black look, enhancing this idea of a premium and luxurious fashion experience. By mixing gloss with a matte effect on the paper, we could give the card texture, contrast and a high quality feel on touch. Following the same design process, we developed loyalty cards for Glorious customers.
We not only designed the cards, but also implemented an Award System for the client to be able to give rewards to customers in terms of discounts, private sales and more. During Covid a lot of business had to adapt their internal regulation. For Glorious we have been working on all the floor stickers and window decals enabling the team to keep welcoming customers in the safest and most secure way.
Graphic design
Social media content creation
Working closely with the ONQOR Marketing Team, we put concept and idea to paper and created graphics for social campaigns. Having collaborating with the client and Marketing Team, we developed themes to not only ensure consistency in posting schedules, but also to maintain an on-brand digital image that aligned with the physical store. The aim of their social was not just to showcase their products and fashion styling experience, but to empower woman and encourage self love. In all the content we create we want the client's followers to gain value, believe in themselves and to feel part of a community full of positive mindsets with a passion for high-end fashion.
UI / UX Design
Glorious contracted us to help expand their digital presence. We designed and developed an e-commerce website enabling them to sell their goods online and take their digital marketing efforts to a new level. The website had to act as a tool to enable campaigns across diverse channels such as; social media platforms, email marketing and paid advertising.
Our Design & DevHub teams built the website from scratch showcasing a clear and luxurious feel through defining a clear and sleek layout. We worked with ONQOR Media to shoot and edit photography for this site. Over time, we have continued to maintain the sites online presence & regularly update content with seasonal changes and any campaigns the team have running.
Take a look at the website!
ONQOR Marketing
Email Marketing
Paid Advertising
Social media marketing
ONQOR Media
Photography
