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ONQOR Design

ONQOR Media

Light Letters Ltd is an application which provides quick, efficient, paperless solutions to improve communication between schools and their parents, carers and students. Light Letters Languages is a translation app designed for medical staff to communicate effectively with their Non-English speaking patients/patients who are unable to speak. The client were looking for a creative agency who could jump on board to help them develop the business. ONQOR Design worked on branding and illustration for Light Letters, to better establish brand guidelines ahead of targeting schools. Whilst ONQOR Media worked on an Animation for Light Letters Language.

the client

Light Letters Ltd has designed a desktop portal to send online letters, live time, whilst also being able to track and identify the open rate. They provide quick, efficient, paperless solutions to improve communication between schools and their parents, carers and students. 

Light Letter Languages is an app designed to be used by patients or doctors who cannot communicate with one another due to language barriers. It allows you to use certain key phrases in some of the most commonly spoken languages which empowers the patient and helps the doctor do their job.

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the challenge

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the challenge

Light Letters Ltd was looking to target schools, but needed some guidance when it came to their branding & illustration. Light Letters Languages were looking to target patients with language barriers & patients who may be unable to speak i.e. in an oxygen mask, they wanted a media agency to help design & produce an animation for the brand.

the solution

ONQOR Design worked on branding and illustration for Light Letters, to better establish brand guidelines ahead of targeting schools.

Whilst ONQOR Media worked on the design & production of an Animation for Light Letters Language.

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ONQOR Design

Branding

Branding

Fonts

Montserrat Semi-bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Colour Palette

#213f7e

#4195d1

#ca3f2a

#ff873c

#eec2a7

#fce9de

Our Design Team started from scratch with Light Letters Branding, they began the creative process by imagining an abstract version of a letter, as the main service offering was to digitalise the action of sending physical letters. The aim was to create a strong contrast between the fonts to give the logo more depth and to showcase the business offering within the logo (exchanging 'Light' Letters). Our Designers used The Complementary Colour Palette Theory when developing the brand colour to give the brand a young and dynamic feel. To illustrate the communication between two individuals, the team brought in the idea of using different shapes.

Creatively speaking, the team were keen to design illustrations to add to the Light Letter Branding. Each character illustrated represents a different language the app offers. The plan was to go for a minimalist style - adding a touch of modernity to the overall appearance of the brand, but also to be as inclusive as possible (this can be seen through the fact that characters don't reveal any specific physical attributes or features). These newly illustrated characters will be used across different platforms such as the app, their social platform and any marketing mediums moving forward.

ONQOR Media

Animation

Animation

Hospital Communication

We were asked by Light Letters to help create some content to help advertise their new App, Light Letters Languages. As the app is fundamentally about communication we decided we wanted to create a video of some kind that doesn’t use language at all - neither verbal, nor written. We decided animation was the most innovative solution, and Alwin, our animator created a really awesome animation which showcases a patient and doctor using the app to make sense of each other.

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