o.trie method

Make the Most of Your Marketing Budget with the O.TRIE Method

The O.TRIE method is a process we developed internally to maximise return on investment & minimise risk in the advertising space, by testing market reactions before fully launching campaign strategies.

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Test

Repeat

Inspect

Execute

1. Test


Take the top 3 campaigns from the brainstorm session, and run tests on them, outlining the hypothesis in as mcuh detail as possible using all data available. If there is no data available, make educated assumptions.

2. Repeat


Review the results of the campaigns. Adjust the content and budget applied to the campaign to test the campaigns again in different conditions. Repeat the test phase again for the same duration with the adjustments you have chosen.

3. Inspect


Spend 1-2 days assessing the data collected from all the campaigns rom phase 1 and 2. In this time you should pick the most viable campaign to attain your target goal, and prepare to double down for the final phase.

4. Execute


At this stage, the campaign should be executed aggressively with all remaining budget for the campaign being spent in accordance with the data collected from the smaller previous samples to maximise return on investment & impact.